Pengaruh Produk, Harga, Lokasi Terhadap Kepuasan Konsumen (Studi Kasus Perusahaan Beras Rantai Padi UD. Guna Karya Grogol)
DOI:
https://doi.org/10.61132/manuhara.v1i4.191Keywords:
Product, Price and Place Customer SatisfactionAbstract
This study to determine the effect of product, proce, and location on customer satisfaction either partially or simultaneously. The location of this research was conducted at UD. Guna Karya Grogol, Kediri Regency. The objects in this research are rice cutomers from UD. Guna Karya Grogol, Kediri Regency. This research is quantitative research. Data cllection was carried out using questionnaires, interviews, observation, documentation and literature, Data analysis was perfomed usuing validity test, realibility test, classic assumption test., multiple linear test, hypothesis test, determination test. From the result of the research that has been done, it shows that the first problem formulation regarding the product partially has a significance level effect on customers satisfaction. This is evidenced by the t count value of 2.850 with a significance level of 0,009. Price partially has a significance effect on consumer satisfaction. This is evidenced by the t count value of 1.948 with a significance level of 0,044. Place partially has a significant effect on customer satisfaction. Product,price and Place on customer satisfaction simultaneously have a significant effect on customer satisfaction. F count is 3.968 with a sig level of 0.021 where the figure is <0.05.
Downloads
References
Agesta, V. K. (2018). Pengaruh Produk, Harga, Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Sanggar Bunga Mayang Bandar Lampung. Universitas Lampung.
Alvino, G. (2020). Pengaruh Kualitas Produk, Fasilitas, Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen (Studi pada Karoeseri Kandang Elf) Tugas Akhir. 1–62.
Amirullah. (2021a). Pengaruh bauran pemasaran terhadap kepuasan konsumen.
Jurnal Manajemen,13 (3), 383–390.
Amirullah. (2021b). Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen.
Jurnal Manajemen, 13 (3), 383–390.
Astuti, Y. (2018). Pengaruh Bauran Pemasaran Terhadap Kepuasan
Pelanggan pada Waroeng Kampoeng Toa Kabupaten Bantaeng.60.
Fathimah, F. (2013). Kepuasan Konsumen Air Mineral Asa Di. 1 (4), 340–350.
Izzuddin, A., & Muhsin, M. (2020). Pengaruh Kualitas Produk, Kualitas Layanandan Lokasi Terhadap Kepuasan Konsumen. Jurnal Manajemen Dan Bisnis Indonesia, 6 (1), 72–78. https://doi.org/10.32528/jmbi.v6i1.3536
Kamaluddin, & Iriani, N. (2018). Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Kedai Kopi di Sungguminasa. Jurnal Economix, 6(1),53–60.
Kepuasan, T., Di, K., & Futsal, Z. (2017). No Title.
Lupiyoadi, R. (2013a). Manajemen Pemasaran Jasa (D.A. Halim (ed.); Edisi 3).
Salemba Empat.
Lupiyoadi, R. (2013b). MANAJEMEN PEMASARAN JASA Berbasis Kompeten Salemba Empat.
Meristi, D. P. (2018). Studi Kasus Pada Konsumen di Ekologi Desk and Coffee Yogyakarta Pelayanan Terhadap Kepuasan Konsumen Studi Kasus pada Konsumen di Ekologi Deskand Coffee Yogyakarta. Universitas Sanata Dharma Yogyakarta.
Pane, A. M. (2017). Pengaruh Kualitas Layanan, Harga, dan Lokasi Terhadap Kepuasan Konsumen di Zona Futsal. Universitas Islam Negeri Syarif Hidayatullah.
Sugiyono. (2017). METODE PENELITIAN Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.