Pengaruh Teknik Penjualan Affiliate Marketing terhadap Daya Jual Produk di Tokopedia

Dyah Ayu Safitri; Mochammad Isa Anshori

doi:10.61132/manuhara.v3i3.1981

Authors

Dyah Ayu Safitri Universitas Trunojoyo Madura
Mochammad Isa Anshori Universitas Trunojoyo Madura

DOI:

https://doi.org/10.61132/manuhara.v3i3.1981

Keywords:

Affiliate Marketing, Product Sales, Toko Pedia, Digital Marketing, E-commerce

Abstract

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

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