Pengaruh Diversitas Generasi, Budaya Organisasi, dan Gaya Kepemimpinan terhadap Retensi Karyawan: Studi Pada Karyawan Store PT Idea Solusi Indonesia Kota Tangerang

Ahmad Dzakwan; Dwi Kristanto

doi:10.61132/manuhara.v3i4.2184

Authors

Ahmad Dzakwan Universitas Budi Luhur
Dwi Kristanto Universitas Budi Luhur

DOI:

https://doi.org/10.61132/manuhara.v3i4.2184

Keywords:

Employee Retention, Generational Diversity, Leadership Style, Organizational Culture, Workplace Motivation

Abstract

This study aims to analyze the impact of generational diversity, organizational culture, and leadership style on employee retention at PT Idea Solusi Indonesia in Tangerang City. This research employs a quantitative approach with descriptive data analysis, correlation, and hypothesis testing using multiple linear regression. The sampling method used is Non-Probability Sampling with a Total Sampling technique, where data is collected through questionnaires using a Likert scale. The collected data is then processed using Microsoft Excel software for further analysis. The results of this study show that the generational diversity variable does not have a significant impact on employee retention. Despite differences in age and background among employees, these factors do not significantly affect their decision to stay with the company. On the other hand, organizational culture and leadership style have a significant influence on employee retention. An inclusive organizational culture that supports teamwork, open communication, and recognition of individual contributions has been shown to improve employee satisfaction and loyalty. Additionally, a leadership style that supports individual development, provides support, and focuses on employee empowerment helps strengthen employee commitment to remain with the company. This study offers important managerial implications for PT Idea Solusi Indonesia in formulating policies to improve employee retention. The company needs to strengthen an organizational culture that promotes well-being and inclusivity, while also enhancing leadership styles that motivate and empower employees. By implementing these measures, the company can create a more conducive work environment that not only encourages loyalty but also boosts employee motivation and productivity in the long run. This is expected to improve the overall performance of the company and ensure more stable operational continuity.

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