Pengaruh Brand Trust Dan Brand Image Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Scoopy Di PT. Tunas  Dwipa Matra Mojosari

Anik Musayadah; Nersiwad Nersiwad; Budi Utami

doi:10.61132/rimba.v1i3.107

Authors

Anik Musayadah Universitas Islam Majapahit
Nersiwad Nersiwad Universitas Islam Majapahit
Budi Utami Universitas Islam Majapahit

DOI:

https://doi.org/10.61132/rimba.v1i3.107

Keywords:

Brand Trust, Brand Image, Purchase Decision, Honda Scoopy, PT. Tunas Dwipa Matra

Abstract

This study aims to examine how much influence brand trust and brand image have on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. This type of research is quantitative research. The data analysis used in this study is PLS (Partial Least Square). The population in this study were all consumers who had purchased a motorcycle at PT. Tunas Dwipa Matra. The sample of this research is 100 respondents calculated using the slovin formula. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The results of this study show that brand trust has a significant positive effect on purchasing decisions for Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. Brand image has a significant positive effect on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari.

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