Strategi Persaingan Bisnis Tidak Sehat Dalam Novel Preambule Matoshi Family Karya Auntine Zara

Authors

  • Aprilia Putri Handayani Universitas Teknologi Yogyakarta
  • Darrel Bintang Ranjana Universitas Teknologi Yogyakarta
  • Eva Dwi Kurniawan Universitas Teknologi Yogyakarta

DOI:

https://doi.org/10.61132/rimba.v2i1.522

Keywords:

Illegal business, Business competition, Novel

Abstract

This research aims to analyze how Zara in the Matoshi Family Preamble novel relates to strategies against enemies in unhealthy businesses and implementing illegal businesses. This research uses reading techniques and note-taking techniques. This research is included in qualitative research using data sources from the novel by Auntie Zara entitled Preambule Matoshi Family which was published by PT. Bukune Creative Cipta in 2023. In this research, we find out how Zara can fight business enemies who attack us unhealthy by implementing illegal business. The research results reveal various illegal business competition strategies such as smuggling illegal goods, sabotage, selling to the black market, fraud, looking for scapegoats as applied by the characters in the novel. This research provides insight into illicit business so that individuals can know the risks of implementing illicit business.

Downloads

Download data is not yet available.

References

Anwar, C. (2015). Manajemen konflik untuk menciptakan komunikasi yang efektif (Studi kasus di Departemen Purchasing Pt. Sumi Rubber Indonesia). Interaksi: Jurnal ilmu komunikasi, 4(2), 148-157. DOI: https://doi.org/10.14710/interaksi.4.2.148-157

Karana, S., Lumbanraja, D. H., Lestari, D., & Hermandra, H. (2023). Makna Leksikal Kambing Hitam dalam Ungkapan. Maktabatun: Jurnal Perpustakaan dan Informasi, 3(2), 62-69. DOI: https://doi.org/10.22437/kalistra.v1i3.23281

Malaysia, P. I (2020). Definisi ‘Penipuan’ dalam Pembelian dalam Talian: Analisis terhadap peruntukan Undang-undang di Malaysia. DOI: 10.35631/IJLGC.521009.

Nuraeni, S. (2020). Fenomena Black Market (Pasar Gelap) dalam Perspektif Etika Bisnis. Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi), (3), 374-383.

Prodoko, A.M.S. (2017). Paradigma Metode Penelitian Kualitatif: Keilmuan Seni, Humaniora dan Budaya. Universitas Negeri Yogyakarta Press (UNY Press), Perpustakaan Nasional RI

Rizkia, A.A., & Rahmawati, S. (2021). Faktor-Faktor yang Mempengaruhi arti Monopoli dan Persaingan Bisnis tidak sehat : Globalisasi Ekonomi, Persaingan Usaha, dan Pelaku Usaha : (Literature Review Etika). Jurnal Ilmu Manajemen Terapan. DOI: https://doi.org/10.31933/jimt.v2i5.572

Santoso, R., Munawi, H. A., & Nevita, A. P. (2020). Analisa perilaku konsumen: Strategi memenangkan persaingan bisnis di era ekonomi digital. Jurnal G-Tech, 4(1), 286-293. DOI: https://doi.org/10.33379/gtech.v4i1.550

Sugiarto, I. (2016). Perspektif Ilmu Ekonomi Dan Undang-Undang Nomor 5 Tahun 1999 Tentang Larangan Praktik Monopoli Dan Persaingan Usaha Tidak Sehat Terhadap Diskriminasi Harga. Jurnal Wawasan Yuridika, 33(2), 153-174. DOI: https://doi.org/10.25072/jwy.v33i2.101

Widharta, Willy Pratama, dan Sugiharto Sugiono, (2013). Penyusunan Strategidan Sistem Penjualan dalam Rangka Meningkatkan Penjualan Toko Damai. Jurnal Manajemen Pemasaran Petra Vol.2 No.1.

Zara, Auntine. 2023. Preambule Matoshi Family. Jakarta: PT Bukune Kreatif Cipta.

Downloads

Published

2023-12-08

How to Cite

Aprilia Putri Handayani, Darrel Bintang Ranjana, & Eva Dwi Kurniawan. (2023). Strategi Persaingan Bisnis Tidak Sehat Dalam Novel Preambule Matoshi Family Karya Auntine Zara. Jurnal Rimba : Riset Ilmu Manajemen Bisnis dan Akuntansi, 2(1), 12–19. https://doi.org/10.61132/rimba.v2i1.522

Similar Articles

<< < 1 2 3 4 > >> 

You may also start an advanced similarity search for this article.