Digitalisasi UMKM melalui Pelatihan E-Commerce Menuju Ekonomi Digital Desa Kalirejo, Kecamatan Dukun, Kabupaten Gresik

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a fundamental role in supporting the economies of rural communities; they not only serve as a source of income for their owners but also contribute to the well-being of the surrounding population. In today’s digital era, all activities including those of MSMEs are increasingly expected to be conducted digitally. Digital tools are essential for MSMEs to facilitate marketing, sales, and transactions. Consequently, a lack of digital proficiency can hinder an MSME’s sales growth, especially when faced with competition from online sellers. This community service initiative aims to shift the mindset of MSME owners from a traditional approach to a modern one by strengthening their digital skills for use in contemporary sales channels. This includes enhancing digital literacy through e-commerce training, developing online sales platforms or features, and creating digital-based business models all of which help open up broader and more efficient market access. The outcome of this community service initiative includes a shift in mindset and the digitalization of MSMEs, preparing them for the digital economy.