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About the Journal
- Journal Title : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
- Initials : Maeswara
- Frequency : Februari, April, Juni, Agustus, Oktober dan Desember
- Print ISSN : 2988-4101
- Online ISSN : 2988-5000
- Editor in Chief : Dr. Ruslaini, SE.,MM.,CIQnR.,CIQaR
- DOI : 10.61132
- Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia, in collaboration with universities and supported by the Asosiasi Pengelola Jurnal Indonesia.
Current Issue
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan; with e-ISSN : 2988-5000, p-ISSN : 2988-4101 is a journal devoted to the publication of scientific articles published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. JThis journal focuses on publishing high-quality articles dedicated to all aspects of research, issues and the latest developments in the field of Management Science. Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment. This journal is published 1 year 6 times (February, April, June, August, October and December)
Articles
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Peran Program Wirausaha Merdeka dan Magang Kewirausahaan dalam Meningkatkan Jiwa dan Kompetensi Kewirausahaan Mahasiswa
DOI :
https://doi.org/10.61132/maeswara.v3i5.2171
- PDF Views: 155 times | Download : 63 times
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Pengaruh Citra Merek, Variasi Produk, dan Harga Bundling Terhadap Keputusan Pembelian Pada Konsumen X
DOI :
https://doi.org/10.61132/maeswara.v3i5.2174
- PDF Views: 242 times | Download : 95 times
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Analisis Perbandingan Profitabilitas PT. Unilever Indonesia TBK Sebelum dan Saat Isu Boikot Periode Tahun 2021–2024
DOI :
https://doi.org/10.61132/maeswara.v3i5.2186
- pdf Views: 489 times | Download : 257 times
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Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang
DOI :
https://doi.org/10.61132/maeswara.v3i5.2187
- PDF Views: 124 times | Download : 63 times
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Pengaruh Keselamatan Kerja, Kesehatan Kerja, dan Sistem Manajemen K3 terhadap Kinerja Karyawan UD. Berkah Mandiri
DOI :
https://doi.org/10.61132/maeswara.v3i5.2188
- PDF Views: 233 times | Download : 106 times
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Pengaruh Brand Image, Kualitas Pelayanan dan Price terhadap Loyalitas Tamu pada CV. Betah Banget Corp
DOI :
https://doi.org/10.61132/maeswara.v3i5.2198
- pdf Views: 156 times | Download : 28 times
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Pengaruh Brand Image, Kualitas Pelayanan, dan Keragaman Produk terhadap Keputusan Pembelian di Rumah Madumongso
DOI :
https://doi.org/10.61132/maeswara.v3i5.2204
- pdf Views: 165 times | Download : 46 times
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Pengaruh Harga dan Kepercayaan Pelanggan terhadap Keputusan Pembelian Logam Mulia di PT. Antam Tbk UBPP Logam Mulia
DOI :
https://doi.org/10.61132/maeswara.v3i5.2209
- pdf Views: 343 times | Download : 73 times
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Pengaruh Promosi pada Media Sosial TikTok dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Gen Z pada Produk Skincare Glad2Glow
DOI :
https://doi.org/10.61132/maeswara.v3i5.2210
- pdf Views: 616 times | Download : 440 times
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Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Motor Honda pada Wahana Honda Ciracas
DOI :
https://doi.org/10.61132/maeswara.v3i5.2211
- pdf Views: 160 times | Download : 46 times
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Pengaruh Beban Kerja dan Kepuasan Kerja terhadap Turnover intention Karyawan di PT Indosato Jaya Makmur
DOI :
https://doi.org/10.61132/maeswara.v3i5.2202
- pdf Views: 260 times | Download : 94 times
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Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan PT. Indomarco Prismatama Cabang Kelapa Gading
DOI :
https://doi.org/10.61132/maeswara.v3i5.2201
- PDF Views: 189 times | Download : 36 times
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Pengaruh Rasio Keuangan terhadap Perubahan Laba pada Perusahaan Telekomunikasi yang Terdaftar di Bei Tahun 2019-2023
DOI :
https://doi.org/10.61132/maeswara.v3i5.2232
- PDF Views: 110 times | Download : 67 times
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Pengaruh Program Affiliate Marketing, Harga, dan Promosi terhadap Keputusan Pembelian Parfum Mezuca di Tiktok Shop
DOI :
https://doi.org/10.61132/maeswara.v3i5.2227
- Pdf Views: 205 times | Download : 104 times
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Pengaruh Promosi, Lokasi, dan Variasi Produk terhadap Keputusan Pembelian pada Seduhlur Coffee Kediri
DOI :
https://doi.org/10.61132/maeswara.v3i5.2230
- PDF Views: 196 times | Download : 30 times
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Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian Wifi Muzan Net
DOI :
https://doi.org/10.61132/maeswara.v3i5.2243
- PDF Views: 151 times | Download : 44 times
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Pengaruh Servant Leadership, Motivasi Kerja dan Lingkungan Kerja terhadap Kepuasan Kerja pada Karyawan
DOI :
https://doi.org/10.61132/maeswara.v3i5.2245
- pdf Views: 119 times | Download : 28 times
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Pengaruh Varian Menu, Cita Rasa, dan Harga terhadap Keputusan Pembelian Konsumen pada Rumah Makan Cez-Ros
DOI :
https://doi.org/10.61132/maeswara.v3i5.2254
- PDF Views: 140 times | Download : 117 times
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Pengaruh Cita Rasa, Pengalaman Pelanggan, Digital Marketing terhadap Minat Beli Ulang Pelanggan
DOI :
https://doi.org/10.61132/maeswara.v3i5.2253
- PDF Views: 180 times | Download : 39 times
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Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian di Toko Oleh - Oleh Rahayu Wates Kediri
DOI :
https://doi.org/10.61132/maeswara.v3i5.2250
- PDF Views: 117 times | Download : 20 times
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Pengaruh Promosi, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Studi pada Konsumen Kalula.Outfit di Jakarta Barat
DOI :
https://doi.org/10.61132/maeswara.v3i5.2276
- PDF Views: 147 times | Download : 44 times
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Pengaruh Gaya Kepemimpinan, Beban Kerja, dan Lingkungan Kerja terhadap Work Life Balance PT Bina Bangun Perkasa Kediri
DOI :
https://doi.org/10.61132/maeswara.v3i5.2283
- PDF Views: 183 times | Download : 49 times
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Pengaruh Disiplin Kerja, Beban Kerja, dan Cyberloafing terhadap Kinerja Pegawai Dinas Pendidikan Kota Kediri
DOI :
https://doi.org/10.61132/maeswara.v3i5.2282
- PDF Views: 111 times | Download : 34 times




















