Kenaikan Harga BBM Bersubsidi: Analisis Permintaan dan Perilaku Konsumen pada Pengguna Kendaraan Bermotor di Indonesia

Munzir Phonna; Gita Sakila Harahap; Olan Diana Siringo Ringo; Trinita Parapat; Habib Husein Umri

doi:10.61132/maeswara.v4i5.2973

Authors

Munzir Phonna Universitas Negeri Medan
Gita Sakila Harahap Universitas Negeri Medan
Olan Diana Siringo Ringo Universitas Negeri Medan
Trinita Parapat Universitas Negeri Medan
Habib Husein Umri Universitas Negeri Medan

DOI:

https://doi.org/10.61132/maeswara.v4i5.2973

Keywords:

Consumer Behavior, Motor Vehicle Mobility, Price Elasticity Of Demand, Subsidized Fuel Price Increase, Transportation Costs

Abstract

This study aims to describe Pertalite price developments and transportation indicators in Indonesia and to interpret consumer responses to the September 2022 subsidized fuel price increase. A descriptive qualitative approach was used with secondary data from Statistics Indonesia (BPS), analyzed using the Miles and Huberman model. The results show that the Pertalite price rise from Rp7,650 to Rp10,000 per liter increased transportation costs. Some consumers reduced unnecessary trips and used fuel more economically, while many kept buying fuel because it remains essential for work, school, and trade. Consumer responses vary with income, travel needs, and alternative transportation. These findings indicate that fuel price increases not only affect household spending but also drive adjustments in people's mobility behavior. Therefore, fuel price adjustment policies need to consider people's purchasing power and the availability of affordable alternative transportation. In addition, the results of this study are expected to be used as consideration in formulating energy and transportation policies that are more responsive to the socio-economic conditions of the community.

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References

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