Strategi Digital Marketing Melalui Marketplace Pada UMKM CV. Rapoviaka Simple

Authors

  • Rini Yuliana Universitas Tadulako
  • Maskuri Sutomo  Universitas Tadulako
  • Ira Nuriasanti  Universitas Tadulako 
  • Wiri Wirastuti   Universitas Tadulako 

DOI:

https://doi.org/10.61132/maeswara.v2i2.707

Keywords:

strategy, digital marketing, marketplace, UMKM

Abstract

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling

 

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Published

2024-01-31

How to Cite

Rini Yuliana, Maskuri Sutomo , Ira Nuriasanti , & WiriWirastuti . (2024). Strategi Digital Marketing Melalui Marketplace Pada UMKM CV. Rapoviaka Simple. Maeswara : Jurnal Riset Ilmu Manajemen Dan Kewirausahaan, 2(2), 38–45. https://doi.org/10.61132/maeswara.v2i2.707

Issue

Vol. 2 No. 2 (2024): APRIL : Maeswara; Jurnal Riset Ilmu Manajemen dan Kewirausahaan

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Articles

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