Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform


  • Nadia Agustini Esa Unggul University
  • Elistia Elistia Esa Unggul University



Brand Image, Influencer Endorsement, Online Customer Reviews, Price Consciousness, Purchase Intention, Social Media Marketing Activities


With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.


Aji, P. M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91–104.

Akbar, A. R., Kalis, M. C. I., Afifah, N., Purmono, B. B., & Yakin, I. (2023). The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention. South Asian Research Journal of Business and Management, 5(1), 10–18.

Akgun, Z. (2020). The Impact of Sociak Media Marketing Activities on Brand Equity, Customer Response and Purchase Intention: A Research On Fast Fashion Brands. 2, 1424–1454.

Al-Mu’ani, L., Alrwashdeh, M., Ali, H., & Al-Assaf, K. T. (2023). The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude. International Journal of Data and Network Science, 7(3), 1217–1226.

Albari, & Safitri, I. (2018). The Influence of Product Price on Consumers’ Purchasing Decisions. Review of Integrative Business and Economics Research, 7(Sup2), 328–337.

AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., & Al-Haddad, S. (2021). Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry. Review of International Business and Strategy, 31(3), 355–374.

Amalia, K., & Nurlinda, R. (2022). Pengaruh Influencer Marketing Dan Online Customer Review Terhadap Purchase Intention Melalui Perceived Value Produk Serum Somethinc. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(11), 2383–2398.

Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148, 177–185. (2023). 10 Merek Perawatan Kulit Paling Populer di TikTok.

Cabeza-Ramírez, L. J., Sánchez-Cañizares, S. M., Santos-Roldán, L. M., & Fuentes-García, F. J. (2022). Impact of the perceived risk in influencers’ product recommendations on their followers’ purchase attitudes and intention. Technological Forecasting and Social Change, 184(August).

Carr, C. T., & Hayes, R. A. (2015). Social Media: Defining, Developing, and Divining. Atlantic Journal of Communication, 23(1), 46–65.

Cervellon, M. C., & Carey, L. I. (2014). Sustainable, hedonic and efficient: Interaction effects between product properties and consumer reviews on post-experience responses. European Journal of Marketing, 48(7–8), 1375–1394.

Chakraborty, U. (2019). The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions. Journal of Research in Interactive Marketing, 13(2), 142–161.

Chang, Y. M., Chen, C. H., Lai, J. P., Lin, Y. L., & Pai, P. F. (2021). Forecasting hotel room occupancy using long short-term memory networks with sentiment analysis and scores of customer online reviews. Applied Sciences (Switzerland), 11(21).

Chekima, B., Chekima, F. Z., & Adis, A.-A. A. (2020). Social Media Influencer in Advertising: The Role of Attractiveness, Expertise and Trustworthiness. Journal of Economics and Business, 3(4).

Chen, X., Li, W., & Joo, D. (2021). Literary celebrity, tourists’ self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects. Journal of Hospitality and Tourism Management, 48(July), 230–239.

Cheong, J. W., Muthaly, S., Kuppusamy, M., & Han, C. (2020). The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia. Asia Pacific Journal of Marketing and Logistics, 32(7), 1519–1538.

Chin, W. (2000). Partial Least Squares for Is Researchers: an Overview and Presentation of Recent Advances Using the Pls Approach. Proceedings of the 21st International Conference on Information Systems, ICIS 2000, 741–742.

Choi, N. H., Qiao, X., & Wang, L. (2020). Effects of multisensory cues, self-enhancing imagery and self goal-achievement emotion on purchase intention. Journal of Asian Finance, Economics and Business, 7(1), 141–151.

Clare, D. C., Wright, P. G., Caceres, P. A. P., & Sandiford, D. P. (2018). Why should I believe this? Deciphering the qualities of a credible online customer review. Journal of Marketing Communications, 1(1), 47–84.

Divol, R., Edelman, D., & Sarrazin, H. (2012). Demystifying social media. McKinsey Quarterly, 2, 66–77.

Dwidienawati, D., Tjahjana, D., Abdinagoro, S. B., Gandasari, D., & Munawaroh. (2020). Customer review or influencer endorsement: which one influences purchase intention more? Heliyon, 6(11).

Elistia, E., & Nurma, A. (2023). Theory of Planned Behavior in Product Purchase Intention Organic Cosmetics for Generation Y in Jakarta. 1(1), 33–52.

Elistia, & Wulandari, E. A. (2023). Pendekatan Theory Planned Behavior Pada Purchase Intention Energy-Efficient Household Appliances. 4(1), 284–298.

Emini, A., & Zeqiri, J. (2021). Social Media Marketing and Purchase Intention: Evidence From Kosovo. Ekonomska Misao i Praksa, 30(2), 475–492.

Farías, P. (2019). Determinants of knowledge of personal loans’ total costs: How price consciousness, financial literacy, purchase recency and frequency work together. Journal of Business Research, 102(January), 212–219.

Hair, J. F., & Brunsveld, N. (2019). Essentials of business research methods. In Essentials of Business Research Methods. Routledge.

Hair, J. F., Page, M., & Brunsveld, N. (2019). Essentials of business research methods. Routledge.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. Long Range Planning, 46(1–2), 1–12.

Hampson, D. P., Gong, S., & Xie, Y. (2021). How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control. Journal of Business Research, 132(March 2020), 693–704.

Harvina, L. G. D., Ellitan, L., & Lukito, R. S. H. (2022). The Effect of Social Media Marketing on Brand Image, Brand Trust, and Purchase Intention of Somethinc Skincare Products in Surabaya. Journal of Entrepreneurship & Business, 3(2), 104–114.

Hasan, M., & Sohail, M. S. (2020). The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands. Journal of International Consumer Marketing, 1–18.

Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen, D. J., Hair, J. F., Hult, G. T. M., & Calantone, R. J. (2014). Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013). Organizational Research Methods, 17(2), 182–209.

Hermanda, A., Sumarwan, U., & Tinaprillia, N. (2019). The Effect of Social Media Influencer on Brand Image, Self-Concept, and Purchase Intention. Journal of Consumer Sciences, 4(2), 76–89.

Hofmann, J., Schnittka, O., Johnen, M., & Kottemann, P. (2019). Talent or popularity: What drives market value and brand image for human brands? Journal of Business Research, 124(April 2018), 748–758.

Hruska, J., & Maresova, P. (2020). Use of social media platforms among adults in the United States—Behavior on social media. Societies, 10(1).

Hudders, L., Jans, S. De, & Veirman, M. De. (2020). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327–375.

Iskamto, D., & Rahmalia, K. F. (2023). Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image. Shirkah: Journal of Economics and Business, 8(3), 234–251.

Ismeirita. (2023). Dampak Digitalisasi Ekonomi terhadap Gaya Hidup Generasi Z dan Milenial (Studi Kasus pada Mahasiswa Universitas Panca Sakti Bekasi). FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi, 6(6), 675–681.

Isyanto, P., Sapitri, R. G., & Sinaga, O. (2020). Micro influencers marketing and brand image to purchase intention of cosmetic products focallure. Systematic Reviews in Pharmacy, 11(1), 601–605.

Jan, M. T., Jager, de J., & Sultan, N. (2020). The Impact of Social Media Activity, Interactivity, and Content on Customer Satisfaction: a Study of Fashion Products. Eurasian Journal of Business and Management, 8(4), 336–347.

Jin, B., & Sternquist, B. (2004). Shopping is truly a joy. Service Industries Journal, 24(6), 1–18.

Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence and Planning, 37(5), 567–579.

Jin, S. V., & Ryu, E. (2020). “I’ll buy what she’s #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55(March), 102121.

Kasornbua, T., & Pinsame, C. (2019). Factors Affecting Purchase Intention of Community Product in Thailand-Cambodia border. Entrepreneurship and Sustainability Issues, 7(2), 949–961.

Katt, F., & Meixner, O. (2020). Is It All about the Price? An Analysis of the Purchase Intention for Organic Food in a Discount Setting by Means of Structural Equation Modeling. Foods, 9(4), 1–13.

Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2–3), 139–155.

Khashman, R. M. K. (2021). Enhancing Customer Satisfaction Through Social Media. Eurasian Journal of Social Sciences, 9(4), 206–214.

Ki, C. W. ‘Chloe,’ & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology and Marketing, 36(10), 905–922.

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486.

Kim, H., & Park, M. (2023). Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand. Computers in Human Behavior, 143. (2023). Skincare Kebutuhan atau Skincare Hawa Nafsu?

Konuk, F. A. (2015). The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods. British Food Journal, 34(1), 1–5.

Koschate-Fischer, N., Hoyer, W. D., Stokburger-Sauer, N. E., & Engling, J. (2018). Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness. Journal of the Academy of Marketing Science, 46(3), 516–536.

Kotler, P., & Keller, K. lane. (2018). Marketing Management 14th Editon. Essentials of Management for Healthcare Professionals.

Kukar-kinney, M., Ridgway, N. M., & Monroe, K. B. (2012). Please cite as: Kukar-Kinney, Monika, Nancy M. Ridgway and Kent B. Monroe (2012),. Journal of Retailing, 88, 63–71.

Lestari, M., & Wahyono. (2021). The Influence of Celebrity Endorser and Online Promotion on Purchase Decision Throudh Brand Image. Management Analysis Journal, 10(2), 198–211.

Liang, H. L., & Lin, P. I. (2018). Influence of multiple endorser-product patterns on purchase intention: An interpretation of elaboration likelihood model. International Journal of Sports Marketing and Sponsorship, 19(4), 415–432.

Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218.

Lisichkova, N., & Othman, Z. (2017). The Impact of Influencers on Online Purchase Intent (Issue May 2017).

Mahardita, N., & Muthohar, M. (2023). The Influence of Social Media Marketing Activities on Instagram Towards Purchase Intention at Avoskin Skincare Products. Asian Journal of Management Entrepreneurship and Social Science, 03(04).

Mammadli, G. (2021). The Role Of Brand Trust in The Impact Of Social Media Influencers On Purchase Intention Galandar Mammadli 1 Baku, Azerbaijan. Lecturer at Azerbaijan State University of Economics.

Manzoor, U., Hashim, M., Baig, S., & Sami, A. (2020). Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41–48.

Martínez, P., Pérez, A., & Bosque, I. R. del. (2014). CSR influence on hotel brand image and loyalty. Academia Revista Latinoamericana de Administracion, 27(2), 267–283.

Mehyar, H., Saeed, M., Al-Ja’afreh, H. B. A., & Al-Adaileh, R. (2020). The impact of electronic word of mouth on consumers purchasing intention. Journal of Theoretical and Applied Information Technology, 98(2), 183–193.

Mitra, S., & Jenamani, M. (2020). OBIM: A computational model to estimate brand image from online consumer review. Journal of Business Research, 114(April), 213–226.

Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 173.

Naseri, R. N. N., Esa, M. M., Abas, N., Ahmad, N. Z. A., Azis, R. A., & Nordin, M. N. bin. (2021). An Overview Of Online Purchase Intention Of Halal Cosmetic Product: A Perspective From Malaysia. Turkish Journal of Computer and Mathematics Education, 12(10), 7674–7681.

Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user loyalty through social networking sites. Computers in Human Behavior, 62, 743–753.

Noor, E. R., Tedjakusuma, A. P., Megawati, V., & Kumamoto, J. (2023). The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users (Vol. 1). Atlantis Press International BV.

Norfarah, N., Koo, P. M., & Siti-Nabiha, A. K. (2018). Private Label Brand Purchase Intention: A Malaysian Study. Global Business and Management Research: An International Journal VO - 10, 10(1), 197.

Nurlinda, R. A. (2018). Model Purchase Intention Sebagai Intervening Variable dari Kepercayaan, Kemudahan, dan Kualitas Informasi terhadap Keputusan Pembelian di Online Shop. Forum Ilmiah, 15, 36–47.

Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE). Journal of Islamic Marketing, 10(3), 759–767.

Othman, N. H. B., Hoo, W. C., & Cheng, A. Y. (2022). Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females. WSEAS Transactions on Business and Economics, 19, 2000–2006.

Pellegrini, G., Sillani, S., Gregori, M., & Spada, A. (2019). Household food waste reduction: Italian consumers’ analysis for improving food management. British Food Journal, 121(6), 1382–1397.

Purwandari, B., Ramadhan, A., Phusavat, K., Hidayanto, A. N., Husniyyah, A. F., Faozi, F. H., Wijaya, N. H., & Saputra, R. H. (2022). The Effect of Interaction between Followers and Influencers on Intention to Follow Travel Recommendations from Influencers in Indonesia Based on Follower-Influencer Experience and Emotional Dimension. Information (Switzerland), 13(8).

Rabia, M., Babar, F., Akram, S., Arif, Z., & Tanveer, R. (2019). Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan. Open Journal of Social Sciences, 07(04), 191–205.

Rihn, A., Khachatryan, H., & Wei, X. (2018). Assessing purchase patterns of price conscious consumers. Horticulturae, 4(3), 1–16.

Riyadini, N. G., & Krisnawati, W. (2022). Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee. Interdisciplinary Social Studies, 1(6), 733–741.

Rumaidlany, D., Mariam, S., & Ramli, A. H. (2022). Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Pada Mc Donald’S Di Palmerah Jakarta Barat. Jurnal Lentera Bisnis, 11(2), 102.

Sağtaş, S. (2022). The effect of social media marketing on brand equity and consumer purchasing intention. Journal of Life Economics, 9(1), 21–31.

Sarmis, N. (2020). Pengaruh Online Customer Review dan Online Customer Rating Terhadap Kepercayaan dan Minat Pembelian Konsumen Pada Desa Sialang Jaya. Jurnal Ilmiah Cano Ekonomos, 9(1), 81–84.

Sarwar, M. A., Awang, Z., Habib, M. D., Nasir, J., & Hussain, M. (2020). Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application. Journal of Public Affairs, 22(1).

Schouten, A. P., Janssen, L., & Verspaget, M. (2019). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258–281.

Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(August 2017), 36–41.

Septiani, Z. (2023). 7 Nama Generasi Berdasarkan Umur, Kamu yang Mana?

Shaheen, M., Azam, M. S., & Narbariya, S. (2019). Marketing challenges and organic farming in India—Does farm size matter? International Journal of Nonprofit and Voluntary Sector Marketing, 24(4).

Sharma, P., & Nayak, J. K. (2020). Understanding the determinants and outcomes of internal reference prices in pay-what–you-want (PWYW) pricing in tourism: An analytical approach. Journal of Hospitality and Tourism Management, 43(December 2018), 1–10.

Siahtiri, V., & Lee, W. J. (Thomas). (2019). How do materialists choose prominent brands in emerging markets? Journal of Retailing and Consumer Services, 46, 133–138.

Sidharta, M. W., Syah, T. Y. R., & Saptaningsih, A. B. (2021). The Relationship Between Social Media Communication and Word of Mouth Inside Brand Image and Purchase Intention. Journal of Multidisciplinary Academic, 05(01), 61–66.

Steven, J., Ramli, A. H., & Mariam, S. (2023). E-Service Quality, E-Wallet Dan Kepercayaan Terhadap Minat Beli Pada Pengguna Pembayaran Non Tunai Aplikasi Shopee. Jurnal Ilmiah Manajemen Kesatuan, 11(2), 267–278.

Stiawan, E., & Syah, T. Y. R. (2017). The Effectiviness of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers. Journal of Economics, Business & Accountancy Ventura, 20(1), 89.

Sugiran, H. S. A., Sulaiman, Z., Mas’od, A., & Hasbullah, N. N. (2022). Price Consciousness, Deal and Coupon Proneness, E-Wom and Purchase Intention on Social Commerce Sites. International Journal of Academic Research in Business and Social Sciences, 12(9), 1226–1236.

Syah, T. Y. R., & Olivia, D. (2022). Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality. Cogent Business and Management, 9(1).

Torres, P., Augusto, M., & Matos, M. (2019). Antecedents and outcomes of digital influencer endorsement: An exploratory study. Psychology and Marketing, 36(12), 1267–1276.

Tran, L. T. T. (2020). Online reviews and purchase intention: A cosmopolitanism perspective. Tourism Management Perspectives, 35(October 2019), 100722.

Trianasari, N., Fitriani, N., & Rachmawati, I. (2023). The Influence of Social Media Marketing and Influencer Endorsement Through Brand Image and Trust, and Their Impact on The Puchase Intention of The MS Glow Brand Through The Tiktok Application. International Journal of Professional Business Review, 1–23.

Van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence. Journal of Interactive Marketing, 49, 94–106.

Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644.

Wadera, D., & Sharma, V. (2018). Impulsive Buying Behavior in Online Fashion Apparel Shopping: An Investigation of the Influence of the Internal and External Factors among Indian Shoppers. South Asian Journal of Management, 25(3), 55–82.

Wahab, H. A., Diaa, N. M., & Nagaty, S. A. (2023). Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement? Cogent Business and Management, 10(2).

Wang, X., Guo, J., Wu, Y., & Liu, N. (2019). Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews. Internet Research, 30(2), 463–485.

Yaacob, A., Gan, J. L., & Yusuf, S. (2021). The Role of Online Consumer Review, Social Media Advertisement and Influencer Endorsement on Purchase Intention of Fashion Apparel During Covid-19. Journal of Content, Community and Communication, 14(7), 17–33.

Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294–1307.

Yohana, N. K. Y., Dewi, K. A. P., & Giantari, I. G. A. ketut. (2020). The Role of Brand Image Mediates The Effect of Country of Origins on Purchase Intention. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 143.

Yulianingsih, R., Syah, T. Y. R., & Anindita, R. (2019). How Packaging, Product Quality and Promotion Affect the Purchase Intention? Russian Journal of Agricultural and Socio-Economic Sciences, 92(8), 46–55.

Zara, A., & Muhamad, N. (2023). 10 Produk Skincare yang Viral di TikTok Tahun 2023, Bikin Wajah Glowing!

Zheng, G. W., Akter, N., Siddik, A. B., & Masukujjaman, M. (2021). Organic Foods Purchase Behavior among Generation Y of Bangladesh: The moderation Effect of Trust and Price Consciousness. Foods, 10(10).



How to Cite

Nadia Agustini, & Elistia Elistia. (2024). Determinants of Purchase Intention of Skincare Products, Brand Image as Moderation On The Tiktok Platform. Maeswara : Jurnal Riset Ilmu Manajemen Dan Kewirausahaan, 2(3), 87–116.

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.