Mempromosikan Sekolah dengan Etika: Transformasi yang Dibutuhkan untuk Menghindari Komersialisasi Berlebihan di Madrasah Aliyah Al-Amiriyyah

Septian Khoirul Umam; Muhammad Sidiq Purnomo

doi:10.61132/manuhara.v3i1.1502

Authors

Septian Khoirul Umam Universitas KH Mukhtar Syafaat Banyuwangi
Muhammad Sidiq Purnomo Universitas KH Mukhtar Syafaat Banyuwangi

DOI:

https://doi.org/10.61132/manuhara.v3i1.1502

Keywords:

Promoting Schools, Educational Ethics, Educational Transformation

Abstract

This research aims to analyze and develop ethical school marketing strategies, which not only attract students but also maintain the integrity and quality of education amidst rampant commercialization in the education sector. This research uses a qualitative method with a case study design, the informants concerned include: school principals, teachers, parents. data collection techniques using: interviews, observation, documentation. Data analysis uses triangulation and data validity uses interactive models. . Data analysis uses triangulation and data validity uses interactive models. The research results show 1) Challenges in Maintaining a Balance between Marketing and Educational Values, 2) Limited Understanding of Ethical Marketing among School Managers, 3) Changes in Parental Behavior in Choosing a School. The world of education faces big challenges in maintaining a balance between marketing and true educational values. Even though marketing is an important aspect in attracting the interest of parents and prospective students, many schools are still trapped in an excessive focus on facilities and visible achievements, without considering the deeper quality of education. This creates tension between the external image of the school and the substance of the education offered.

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