Analisis SWOT terhadap Pengembangan Strategi Bisnis Pada Warung Makan Asyik Desa Balunijuk

Authors

  • Zianah Safitri Universitas Bangka Belitung
  • Wendi El Universitas Bangka Belitung
  • Viona Paskreyanti Sitorus Universitas Bangka Belitung
  • Indah Noviyanti Universitas Bangka Belitung

DOI:

https://doi.org/10.61132/manuhara.v2i3.967

Keywords:

SWOT Analysis, Culinary Business, SWOT Matrix

Abstract

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.

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Published

2024-06-12

How to Cite

Zianah Safitri, Wendi El, Viona Paskreyanti Sitorus, & Indah Noviyanti. (2024). Analisis SWOT terhadap Pengembangan Strategi Bisnis Pada Warung Makan Asyik Desa Balunijuk. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(3), 140–153. https://doi.org/10.61132/manuhara.v2i3.967

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