Optimalisasi Aspek Pemasaran pada KWT Melati Jaya 10 dengan Pelatihan Konten Digital dan Label Pangan

Nindytia Puspitasari Dalimunthe; Mutiasari Nur Wulan; Nathasa Khalida Dalimunthe; Eka Lediyana; Mezaluna Maura Hanum

doi:10.61132/kegiatanpositif.v4i3.2925

Authors

Nindytia Puspitasari Dalimunthe Universitas Lampung
Mutiasari Nur Wulan Universitas Lampung
Nathasa Khalida Dalimunthe Politeknik Negeri Lampung
Eka Lediyana Universitas Lampung
Mezaluna Maura Hanum Universitas Lampung

DOI:

https://doi.org/10.61132/kegiatanpositif.v4i3.2925

Keywords:

Digital Content, Food, Labelling, Management, Marketing

Abstract

KWT Melati Jaya is a productive women’s group that continues to face challenges in the areas of marketing, particularly limited digital marketing skills and the production of food labels. This community engagement initiative was carried out to enhance the capacity of the partner group through three main programs the creation of digital marketing content. The activities were implemented using methods such as education, technical guidance, hands-on practice, and evaluation via pre-tests and post-tests. Technological applications utilized in this initiative included the creation of promotional photos and videos by using technological equipments. The evaluation results demonstrated improvements in the participants’ attitudes, knowledge and skills. In terms of marketing aspect, the average achievement rose from 50% to 90%. These results demonstrate that the community service program was effective in enhancing the partners’ business management capabilities. This program is vital for supporting the independence, productivity and sustainability of the KWT Melati Jaya 10 business through the application of technology that is simple, practical and tailored to the partners’ needs.

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