Pelatihan dan Pendampingan Penggunaan Desain Grafis untuk Promosi UMKM Wisata di Pulau Bunaken
DOI:
https://doi.org/10.61132/kegiatanpositif.v4i3.2955Keywords:
Bunaken Island, Canva, Digital Promotion, Graphic Design, Tourism MSMEsAbstract
Tourism Micro, Small, and Medium Enterprises (MSMEs) in Bunaken Island face constraints in expanding their market due to limited digital literacy and graphic design skills for promotional content. This community service program aimed to enhance the digital marketing capabilities of local tourism actors through hands-on training and mentoring in using simple graphic design applications (Canva) and integrating Quick Response (QR) Codes. The program employed a participatory community-based approach delivered through a 1-day intensive workshop involving 25 participants, including homestay managers, food stall owners, water sports equipment providers, local youth, and village officials. The implementation stages encompassed problem identification, technical Canva training, content creation workshops, QR Code integration, and one-on-one mentoring, evaluated using pre-test and post-test measurements (). The results demonstrated a substantial improvement in participants' capabilities. Mean post-test scores showed significant gains across all indicators: understanding of visual promotion concepts increased from 48.20 to 88.40 (+83.4%), Canva software operational skills surged from 34.00 to 84.80 (+149.4%), QR Code integration ability reached 82.00, and digital marketing independence improved to 86.80. Beyond technical skills, the initiative fostered social transformation, marked by a shift toward proactive digital marketing behavior, the emergence of 4 local youth as "digital champions," and the establishment of integrated "QR Code Tourism Information Points" across 10 strategic locations.
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