Perancangan Strategi Bisnis Cafe Pada UKM XYZ Menggunakan Analisis PESTLE, SWOT, dan IFE EFE

Authors

  • Naila Khairunnisa IPB University
  • Shofi Kirana Aryati IPB University
  • Nazwa Priditya IPB University
  • Alysha Dzahabiyya Aurora Riyadi IPB University
  • Diah Pitaloka Saraswati IPB University
  • Lindawati Kartika IPB University

DOI:

https://doi.org/10.61132/manuhara.v2i3.1015

Keywords:

Balanced Scorecard, PESTLE, Strategic Management, SWOT

Abstract

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

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References

Arfadia Agency. (2020, November 12). Toffin Indonesia merilis riset "2020 brewing in Indonesia." Toffin Insight. https://insight.toffin.id/toffin-stories/toffin-indonesia-merilis-riset-2020-brewing-in-indonesia/

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Jayati, A., Melyana, D. A., Zein, P. Y., Jihan, P. R., & Sari, D. P. P. (2021). Penerapan analisis SWOT pada Wilton Cafe & Resto. Jurnal Pendidikan Tambusai, 5(2), 3127-3121.

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Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.; Global ed.). Pearson Education.

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Published

2024-06-21

How to Cite

Naila Khairunnisa, Shofi Kirana Aryati, Nazwa Priditya, Alysha Dzahabiyya Aurora Riyadi, Diah Pitaloka Saraswati, & Lindawati Kartika. (2024). Perancangan Strategi Bisnis Cafe Pada UKM XYZ Menggunakan Analisis PESTLE, SWOT, dan IFE EFE. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(3), 181–192. https://doi.org/10.61132/manuhara.v2i3.1015

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