Analisis Manajemen Strategi Dalam Menghadapi Persaingan Bisnis
Studi Kasus UMKM Cireng Tijang Kota Serang
DOI:
https://doi.org/10.61132/nuansa.v2i1.609Keywords:
Strategic Management, UMKMAbstract
This research was conducted at UMKM Cireng Tijang, the purpose of this study was to find out the Management Strategy in Facing Business Competition. The research used is a descriptive qualitative approach, namely an explanatory data analysis and information related to the theories that will be analyzed in qualitative research and provides conclusions from this research. The subject of this research is UMKM Cireng Tijang. Data collection techniques used were library research, observation, interviews and documentation, the data sources used were primary data and secondary data, and data analysis consisted of inductive techniques, deductive techniques and conclusion drawing. The research results obtained regarding Strategic Management Analysis in Facing Business Competition using a Cost Advantage Strategy, where a cost advantage strategy can be carried out by providing high quality products to customers or innovating the products offered to optimally retain customers.
Downloads
References
Bougie, Roger, and Uma Sekaran. "Metode Penelitian Untuk Bisnis: Pendekatan Pengembangan Keahlian Edisi 6 Buku 1." (2017).
Cahyani, Cici, and Abdul Hadi Ismail. "Analisis Manajemen Strategi Dalam Menghadapi Persaingan Bisnis (Studi Kasus UMKM Halal Di Pematang Siantar)." Al-Sharf: Jurnal Ekonomi Islam 4.2 (2023): 142-150.
Elisabet, Lyoni, Cici Lestari, and Rianita Puspa Sari. "Analisis strategi bersaing umkm menggunakan formulasi matriks manajemen strategis." Business Management Journal 17.2 (2021): 101-115.
Hefniy, Hefniy, and Refi Najma Fairus. "Manajemen Strategi dalam Meningkatkan Mutu Pelayanan Kepegawaian." Al-Tanzim: Jurnal Manajemen Pendidikan Islam 3.1 (2019): 169-197.
Jamaluddin, Ade, and Ranthy Pancasakti. "Analisis SWOT Untuk Meningkatkan Kinerja SDM Pada UMKM di Kota Serang Provinsi Banten." DESANTA (Indonesian of Interdisciplinary Journal) 2.1 (2021): 148-155.
Novianto, E. (2019). Manajemen Strategis. Deepublish.
Sekaran, Uma, and Roger Bougie. "Metode Penelitian untuk Bisnis: Pendekatan Pengembangan Keahlian Edisi 6 Buku 2." (2017).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.