Strategi Pemasaran Dan Kualitas Pelayanan Dalam Meningkatkan Kepuasan Dan Loyalitas Pelanggan Bank BJB

Elvira Aprilia Primastika; R Yuniardi Rusdianto

doi:10.61132/rimba.v2i2.680

Authors

Elvira Aprilia Primastika UPN “Veteran” Jawa Timur
R Yuniardi Rusdianto UPN “Veteran” Jawa Timur

DOI:

https://doi.org/10.61132/rimba.v2i2.680

Keywords:

Marketing Strategy, Service Quality, Customer Satisfaction, and Loyalty

Abstract

. Bank BJB is a banking industry operating under the auspices of the Regional-Owned Enterprises located in West Java. The purpose of this research is to determine the influence of marketing strategies and service quality on customer satisfaction and loyalty at Bank BJB Branch Office in Mojokerto. This research uses a qualitative method with data obtained from interviews, observations, and documentation. The results of the study indicate that marketing strategies and service quality have a significant impact on customer satisfaction and loyalty, as evidenced by the increasing number of customers using products and programs offered by Bank BJB Branch Office in Mojokerto.

Downloads

Download data is not yet available.

References

Amnah, N. S. (2022). ANALISIS STRATEGI PEMASARAN PRODUK PEMBIAYAAN TERHADAP KEPUASAN NASABAH DI BANK BJB SYARIAH KCP JATIBARANG. Sharia Economics and Finance, 22-23.

Atmaja, J. (2018). Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Bank BJB. Ecodemica, 50-54.

Elvira, L. (2020). PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH. Jurnal AKRAB JUARA, 86-87.

Mega Naliyah Syahfitri, D. K. (2022). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Loyal: Studi Kasus Indihome di Kabupaten Karawang Pada Masa Pandemi Covid-19. Al-Kharaj: Jurnal Ekonomi, Keuangan dan Bisnis Syariah, 220-222.

Nasution, E. Y. (2018). Analisis Terhadap Disposisi Berpikir Kreatif Siswa Pada Pembelajaran Matematika. Edumatika, 47-48.

Risma indriani, M. A. (2021). Strategi Marketing Produk Tabungan BJB Dalam Meningkatkan Customer Experience. Widya Cipta: Jurnal Sekertari dan Manajemen, 146-147.