Strategi Manajemen Pengelolaan dan Pemasaran Inovatif dalam Meningkatkan Penjualan J.Art Homedecore & Handmade

Clarissa Oktoferin Sinaga; Muhammad Najmul Fahmi; Widya Khairunisa

doi:10.61132/manuhara.v3i1.1402

Authors

Clarissa Oktoferin Sinaga Universitas Negeri Medan
Muhammad Najmul Fahmi Universitas Negeri Medan
Widya Khairunisa Universitas Negeri Medan

DOI:

https://doi.org/10.61132/manuhara.v3i1.1402

Keywords:

crafting, management, strategy

Abstract

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

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