Pengaruh Teknologi, Organisasi, Budaya Perusahaan dan Visi Pemimpin  terhadap Kinerja Toko Shopeefood di Jakarta

Mutiara Khikmatul Maolidah; Sigit Pramono Hadi; Mohammad Chaidir

doi:10.61132/nuansa.v4i3.2802

Authors

Mutiara Khikmatul Maolidah Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Sigit Pramono Hadi Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Mohammad Chaidir Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa

DOI:

https://doi.org/10.61132/nuansa.v4i3.2802

Keywords:

Corporate Culture, Leadership Vision, Organization, Store Performance, Technology

Abstract

This study aims to analyze the effect of technology, organization, corporate culture, and leadership vision on the performance of ShopeeFood merchants in Jakarta. This research employs an explanatory quantitative approach with a survey method. Data were collected from 100 respondents who are ShopeeFood merchants in Jakarta and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4. The outer model results indicate that all indicators meet the convergent validity criteria with loading factors above 0.70 and satisfy discriminant validity based on cross-loading values. The constructs also demonstrate good reliability. The research model shows a Standardized Root Mean Square Residual (SRMR) of 0.070, indicating an acceptable model fit. The inner model testing using bootstrapping shows that organization and technology have a significant effect on ShopeeFood merchant performance, while corporate culture and leadership vision do not have a significant effect. These findings suggest that the improvement of merchant performance is primarily influenced by technology and organizational factors rather than corporate culture or leadership vision.

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