Pengaruh Reputasi, Budaya Organisasi, dan Peluang Pengembangan Diri terhadap Loyalitas Atlet: (Studi pada Klub Bola Basket Hangtuah Jakarta)

Muhammad Dhafa Pratama; Zulvia Khalid

doi:10.61132/manuhara.v3i4.2222

Authors

Muhammad Dhafa Pratama Universitas Budi Luhur
Zulvia Khalid Universitas Budi Luhur

DOI:

https://doi.org/10.61132/manuhara.v3i4.2222

Keywords:

Athlete Loyalty, Basketball Club, Organizational Culture, Reputation, Self-Development

Abstract

This study aims to examine the influence of reputation, organizational culture, and self-development opportunities on athlete loyalty. The sample in this research consists of all active athletes of Hangtuah Jakarta Basketball Club, totaling 60 individuals, selected using the total sampling method. Data were collected through the distribution of questionnaires developed using a Likert scale as the measurement tool. The data were analyzed with the help of SPSS version 22. The results of the study indicate that all three independent variables reputation, organizational culture, and self-development opportunities partially have a significant influence on athlete loyalty at Hangtuah Jakarta Basketball Club. Specifically, the analysis revealed that reputation significantly affects athlete loyalty, as athletes tend to stay loyal to organizations they believe hold a strong public image and credibility. Furthermore, organizational culture was found to play a critical role in fostering loyalty, with athletes expressing greater commitment when they feel aligned with the club’s values and mission. Lastly, opportunities for self-development were also identified as a major determinant, as athletes who perceive the club as providing personal and professional growth are more likely to stay loyal. This study contributes valuable insights into how sports organizations can enhance athlete retention by focusing on these three key areas, thereby fostering long-term commitment and success. The findings are relevant for sports managers and organizations aiming to improve athlete engagement and loyalty in competitive sports environments.

Downloads

Download data is not yet available.

References

Agmasari, M., & Septyarini, E. (2023). Pengaruh lingkungan kerja, kompensasi, dan budaya organisasi terhadap loyalitas kerja karyawan PT Antar Lintas Sumatera di Yogyakarta. Reslaj: Religion Education Social Laa Roiba Journal, 5(2), 667-677. https://doi.org/10.47467/reslaj.v5i3.1670

Alfario, R., & Kuswoyo, C. (2023). Sports marketing dalam menarik minat penonton Formula E di Indonesia. Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton, 9(3), 702-714. https://doi.org/10.35326/pencerah.v9i3.3622

Anggrainy, E. K., Rahman, A., & Kusdyah, I. (2024). Pengaruh budaya organisasi, gaya kepemimpinan transformasional dan komitmen organisasi terhadap kinerja karyawan di PT. Mahkota INDONESIA Jakarta. Jurnal Ekonomi Manajemen dan Bisnis, 5(1). https://doi.org/10.32815/jubis.v5i1.2250

Febrianty, L., Ardan, M., & Johan, H. (2025). Analisis pengaruh pengembangan sumber daya manusia terhadap loyalitas pegawai. Jambura Journal of Educational Management, 29-39.

Hamid, N., & Shaleha, W. M. (2021). Etos kerja dan pengembangan karir terhadap komitmen organisasi karyawan pada Hotel Claro Kota Kendari. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 1(1), 200-215. https://doi.org/10.46306/vls.v1i1.16

Hidayattulloh, D. R., Farida, U., & Wardhani, D. P. (2024). Pengaruh pengembangan karir, motivasi kerja, dan kepuasan kerja terhadap loyalitas karyawan di KBPR Arta Kencana Kantor Pusat Madiun. Jurnal Studi Multidisipliner, 8(7).

Hutasuhut, S. P., & Andayani, W. (2021). Pengaruh implementasi corporate social responsibility (CSR) terhadap job satisfaction (kepuasan kerja) yang dimediasi oleh employee commitment (komitmen karyawan) dan firm reputation (reputasi perusahaan) (Studi kasus pada PT. Toba Pulp Lestari Tbk). Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 9, 1-20.

Irawan, F., & Wahyudi, I. K. (2025). Pelatihan peningkatan kompetensi sumber daya manusia dan membangun budaya organisasi pada UMKM Kecamatan Rambah Hilir Rokan Hulu. Community: Jurnal Pengabdian Pada Masyarakat, 5(1), 31-35. https://doi.org/10.51903/btwz9a45

Iswadi, M. P., Ruknan, H., & Hadi Supratikta, M. M. (2024). Komunikasi organisasi. PT Penerbit Qriset Indonesia.

Manus, B., Soegoto, A. S., & Rogi, M. H. (2023). Analisis pengaruh kepuasan konsumen, kepercayaan, dan reputasi perusahaan terhadap loyalitas pelanggan Shopee Bitung. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 11(4), 748-757. https://doi.org/10.35794/emba.v11i4.52062

Novrianda, H., Fitri, M., & Fuadi, S. (2023). Reputation dan relationship marketing terhadap customer loyalty pada Bank Mega Syariah di Kota Bengkulu. Derivatif: Jurnal Manajemen, 17(2), 265-275. https://doi.org/10.24127/jm.v17i2.1401

Núñez-Barriopedro, E., Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., & Ravina-Ripoll, R. (2021). How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful. Frontiers in Psychology, 12, 653034. https://doi.org/10.3389/fpsyg.2021.653034

Puspanegara, A., Azzahra, A. C., & Sutandi, A. (2024). Pengaruh pengembangan karir terhadap kepuasan kerja perawat. Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal, 15(01), 277-283. https://doi.org/10.34305/jikbh.v15i01.1254

Riyadi, S., & Nurdin, N. (2021). Dampak corporate social responsibility terhadap reputasi perusahaan pada perusahaan manufaktur sektor industri dasar & kimia sub sektor semen yang terdaftar di BEI tahun 2012-2017. MANOR: JURNAL MANAJEMEN DAN ORGANISASI REVIEW, 3(1), 26-35. https://doi.org/10.47354/mjo.v3i1.283

Salam, A., & Habibah, M. (2021). Pengaruh etika bisnis Islam dan bauran pemasaran terhadap loyalitas nasabah dengan keputusan menjadi nasabah sebagai variabel intervening (Studi pada BPD Jateng Syariah, BRI Syariah dan Bank Muamalat) di Kota Semarang. BISNIS: Jurnal Bisnis Dan Manajemen Islam, 9(1), 33-52. https://doi.org/10.21043/bisnis.v9i1.11461

Sari, H. N., Rahmania, N., & Anshori, M. I. (2023). Pengembangan karir dalam era ambiguitas. Jurnal Bintang Manajemen, 1(4), 25-46. https://doi.org/10.55606/jubima.v1i4.2184

Sriwati, S., & Siswani, S. (2023). Pengaruh kompetensi dan motivasi kerja terhadap loyalitas pegawai PERUMDA Pasar Jaya Kantor Area 7 Jakarta Timur. Jurnal Administrasi dan Manajemen, 13(1), 1-16. https://doi.org/10.52643/jam.v13i1.2953

Widiyaniti, G. A. M. R., Wimba, I. G. A., & Mahayasa, I. G. A. (2021). Pengaruh budaya organisasi dan komitmen organisasi terhadap loyalitas anggota bumdes di desa Kukuh Winangun. Journal of Applied Management Studies, 3(1), 1-8. https://doi.org/10.51713/jamms.v3i1.41